About TFO
The Focke Organization, LLC is a privately held consumer brands company that builds, operates, and scales direct-to-consumer businesses across beauty, wellness, personal care, and women’s health.
The role
Own retention and monetization after the first purchase, including email, SMS, subscription lifecycle, offers, cross-sells, winbacks, and customer segmentation.
What you’ll own
- Own the email and SMS calendar across TFO brands
- Build lifecycle automations, replenishment flows, and winback sequences
- Develop cross-sell and upsell campaigns
- Improve subscriber retention and customer LTV
- Design and test backend offers and segmentation strategies
- Report clearly on revenue, retention, and campaign performance
What we’re looking for
- Experience owning lifecycle marketing for a DTC business
- Strong email/SMS copy and merchandising instincts
- Analytical comfort with retention and LTV metrics
- Ability to build systems, not just send campaigns
- High ownership and strong project management
What success looks like
Within six months, backend revenue, retention, and customer LTV are improving because of a repeatable testing and lifecycle system you own.
Compensation
Competitive compensation based on experience, demonstrated ability, and location. Final compensation details will be discussed during the interview process.